Conyers Dill & Pearman has been shortlisted for Legal Week’s International Law Firm Innovation award, for its website re-launch.
Over the last year, Conyers has taken several steps to align the brand to the overall strategy of the Firm and introducing an updated web presence was a key component of this strategy.
The website features an enhanced platform and visual identity that provides a refreshing and engaging user experience. Since launch, we have seen significant improvements in user experience, a noticeable increase in mobile visitors and a surge in lead generation, in some instances our analytics are reporting triple-digit growth.
“We are pleased to be shortlisted for the Innovation award. It is humbling to be among our onshore counterparts in this category. Continuing to incorporate digital and technological advancements into our strategy is vital to the future of the Firm. We have recognised the power they have in influencing growth”, said David Lamb, Partner & Co-Chairman, Hong Kong office.
Melanie Barros, Head of Marketing & Business Development added, “Creating a compelling client-first experience that aligned well to the Firm’s vision and brand was top of mind for us. We are delighted with the positive results generated to date and are proud to be shortlisted for the Innovation award”.
Now in its third year, the Legal Week Innovation Awards recognise projects and initiatives developed by lawyers and non-fee-earners across multiple disciplines, including business development, finance, IT, project management, PR and recruitment.